Saturday, February 19, 2011

BEST BUY, WORST BUY

There once was a man who worked very hard for his family. His wife was unhappy one day because the projection tv they had viewed for 10 years was on its last legs from a picture quality standpoint. The new age tvs were plasma, lcd, and led. Tvs that would weigh less, and be made thinner taking up less space than those conventional tvs of the past. The man understood his wife's pain and after work decided to go to Best Buy (the store) and asked his wife to meet him there. She agreed. He arrived early and had done his homework on finding the tv that would work best for their home. He looked all over for the tv as there were many on display. He could not find the model he was looking for so at last he spoke to a salesperson and this person said that the tv was not available on display but there were two brand new tvs of the same model in the warehouse. The man had looked at the tv on the internet and printed out the one he wanted with the sales price. The slaesperson told him that if he he bought the tv in the store it would cost more. He asked why? The salesperson said that the internet website for the store was national and some stores have to price the tv higher due to their specific locations. The man then said if that was the case he would just buy the tv on the internet. The salesperson then went on to say that the store would match the price of whatever the tv cos on the store website with shipping and handling but the man would have to pay extra for the in store delivery and taxes on top of the store's website final price. The man found this to be strange. It did not seem like a better deal. The salesperson explained to the man that if he wanted to buy it they would go to the warehouse and bring it upfront to the register. The man asked the salesperson if he could look at the picture quality of the tv first. The salesperson said that since the tv was not on display and the tv was being discontinued they could not pull one of the two tvs in the warehouse and open one up to show the man the tv because the store would lose money if the man chose not to buy it. The man then asked how could he spend over $1,000 on a tv that he could not view first? The sales person said that this was the store policy. The answer was not good enough for the man so he spoke with his wife who had just reached the store and she told him it may be best to explain it to customer service. There he was told the same thing. He asked to speak with a manager and the manager also said the same story. So, the man walked out of the store with his wife explaining to her that the store was wrong for what they did. If there were two tvs in the back of the warehouse why was the tv on display sold? How would the store be able to sell the tvs to anyone else if they do not have one of the tvs on display? Most people would want to see the tv picture quality before they plan to buy the item. This time the store chose to not lose money over the high probability of the customer planning to buy the tv. Doesn't the old saying go that the customer is always right? In this case the man was proved wrong. The next day he ended up going to Conns Electronic Store and bought the same tv for less money than what Best Buy planned to charge him. The lesson learned for Best Buy is that the customer always wins and this time by walking out of the store for good. He said that he will never return and chooses to do his business elsewhere from now on. I would not be surprised if Best Buy crumbles over time.